I’m a product designer based in Melbourne. My experience spans both consumer and B2B spaces — from helping people find the right car to helping businesses make sense of complex data. Whatever the audience, I design with clarity, empathy, and purpose.
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Projects that shaped my path and lessons learned along the way
The goal of this project was to create a search experience for users who aren’t familiar with car makes, models and technical details, and need an easier way to start their car search.
Designed and shipped an AI-driven insights feature for dealers — a fast MVP that revealed key learnings about what users truly value in AI and helped shape our strategy forward.
The goal of this project was to explore new trial designs and subscription tiers for dealer insights, making it easier for users to experience value quickly and motivating them to upgrade.
The goal of this project was to create an easy and secure way for buyers, dealers, and private sellers to communicate on the carsales platform, with quick, helpful guidance that helps them feel supported and confident throughout the buying or selling process.
The goal of this project was to provide more relevant (local) search results, creating a personalised and seamless car search experience across devices.
First, I dive deep into the problem space, asking questions and uncovering layers until I reach the core issue. By truly understanding the problem, I ensure we're solving the right one—not just the most obvious.
Explore every possibility—good, bad, and unconventional—to gain clarity on what truly works. By pushing ideas in different directions,
I separate the gold from the dirt, refining concepts into strong, viable solutions.
With a comprehensive understanding and a palette of ideas, I meticulously craft the digital experience. Seamlessly merging functionality with aesthetics for a final product that captivates and excels.
Testing, user feedback, and engagement metrics guide each iteration, ensuring every improvement is grounded in real user behaviour—not just intuition.
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